2024 Proven Marketing Strategy

Main ne recently kuch marketing strategies par research ki hai aur mujhe 7 key secrets mile hain jo hamari marketing efforts ko kaafi enhance kar sakte hain. Ye usual quick tips nahi hain, balki yeh samjhate hain ke kuch marketing campaigns kyun successful hote hain aur kuch kyun nahi. Yeh hai jo maine seekha:

1. Volume aur Persistence

• Marketing efforts fail hone ka ek major reason hota hai insufficient activity. Yeh galat sochna ki ek single Facebook ya Instagram ad se instant success mil jayegi. Marketing ek continuous process hai jo time, effort aur consistency demand karti hai. Ek post ya ek ad se kuch bhi baat nahi banti consistent aur sustained efforts zaroori hain.

• Key Concept: Minimum Effective Dose, Imagine karo ek bell curve. Shuruaat mein minimal effort se koi significant results nahi milte. Yahi problem hoti hai ki businesses enough commit nahi karte. Key hai is initial phase ko paar karna taaki efforts pay off karna shuru ho jayein. Zyada efforts lagte hain jo businesses currently kar rahe hain usse kaafi zyada.🔉

2. Rule of Seven

• "Rule of Seven" kehta hai ki ek potential customer ko aapka message kam se kam 7 baar dekhna padta hai action lene se pehle. Consistent follow-up aur multiple touchpoints bahut zaroori hain. Agar product expensive hai toh aur bhi zyada touchpoints lag sakte hain.

• Action Step: Apne marketing messages ki frequency badhao. Agar aap sirf hafte mein ek baar post kar rahe ho, toh usse multiple times a week karo. Apne audience ke samne repeatedly visible raho. Unke samne jitna ho sake utna dikho.

3. Mere Exposure Effect

• Yeh psychological phenomenon kehta hai ki log un chizon ko zyada pasand karte hain jo unhe familiar lagti hain matlab apnisi. Jitni baar log aapke brand ko dekhenge, utna hi zyada trust banega.

• Implementation: Apne target audience ke samne consistently show up karo. Different platforms use karo jyadatar youtube, Instagram, TikTok India mein TikTok ban hain but bahar ke coutries me ye bhohat jyada use hota hain Instagram se bhi jyada. Aap VPN laga ke use kar sakte ho. jaha aapki audience active hai aur regularly engage karo.🔉

4. Importance of Email Marketing

• Email marketing aaj bhi sabse effective tarike mein se ek hai apni audience tak pahunchne ke liye. Emails jyadatar businessman, professional, working person use karte hain aur in logonke pass paise bhi hote hai. Surprisingly, zyada emails bhejna beneficial ho sakta hai. Bahut se businesses darte hain ki frequent emails se subscribers annoy(pareshan) ho jayenge, par agar sahi tarike se kiya jaye toh engagement enhance ho sakti hai.

• Strategy: Aim karo kam se kam 3 emails per week bhejne ka. Apna content valuable banao aur frequent communication se hesitate mat karo. Jitni jyada value milegi content me, utne aapke chance badhege unse connect hone me. Jiase Mera content, hain na? 😅

5. Go Deep Rather Than Broad

• Ek big mistake jo businesses karte hain wo hai ki sabko appeal karne ki koshish karna. Iske bajaye, ek specific target audience pe focus karo jisse aap deeply connect kar sako aur jyda mehanat karni ki jarurat na pade.

• Define Your Audience: Apna Ideal Customer Avatar (ICA) develop karo. Unke demographics, geographic details aur psychographics (values, interests, beliefs) samjho. Isme time ja sakta hain but result better aate hai.

• Focus Areas:

  - Demographics: Age, gender, income, occupation.

  - Geographics: Location specifics.

  - Psychographics: Values, interests, lifestyle.

• Example: Agar aapke main customers 20-30 age ke women hain jo urban areas mein rehti hain aur fitness mein interested hain, to apne messages directly unko address karo.🚺

6. Miracles and Miseries

• Steps to Identify: - Miracles: Aapke customers kya chahte hain? Unke dreams aur goals kya hain?

  - Miseries: Unke pain points kya hain? Wo kin problems ko solve karna chahte hain?

• Application: Apne product ya service ko aise position karo jaise wo unhe unke miseries se unke miracles tak le jaye. Clearly communicate karo kaise aapke offerings unke problems solve karte hain aur goals achieve karne mein help karte hain.

7. Benefits Over Features

• Jab kisi product ko market kar rahe ho toh features ke bajaye benefits pe focus karo. Benefits emotionally driven aur zyada compelling hote hain. Jaise ki Nike, Apple inki ads aap dekho ye product pe jyada focus nahi karte balki audience ko emotionaly connect karne ka try karte hai. Nike health ke benefits batata hai aur apple photography ke.

• Example: "Is pen ka cap hai" kehne ke bajaye, "Is pen ka cap ink ko spill hone se rokta hai aur aapka bag clean rakhta hai" highlight karo.

• Balanced Approach: Pehle benefits se start karo taaki emotional interest capture ho. Agar usse conversion nahi hota, toh features ko highlight karo jo benefits ke sath backed ho taaki logical decision-makers ko appeal kar sakein.

Conclusion

Effective marketing ek strategic approach aur consistent effort demand karti hai. In 7 secrets pe focus karke—volume aur persistence, rule of seven, mere exposure effect, email marketing, deep audience connection, addressing miracles aur miseries aur benefits over features se aap apne marketing outcomes significantly improve kar sakte ho.

Yaad rakho, marketing mein success ek single action se nahi aati balki well-planned aur executed efforts ki series se aati hai. Push karte raho, visible raho aur apne audience ke sath continuously engage karte raho.

Final Tip

Ek comprehensive marketing funnel ki importance overlook mat karo. A well-thought-out funnel ensure karta hai ke aap apne prospects ko initial awareness se final purchase tak seamlessly guide karo. Aur zyada insights ke liye effective digital marketing strategy create karne ke tips explore karo jo aapke business needs ke liye tailored ho. Aur Aage to mein hui appke liye.😅

To gyan leke kaisa laga?😏